The Most Creative People

December 16, 2009


Ten years ago, before the iPod and the iPhone became objects of the world’s electro-lust, Jonathan Ive sat down with Fast Company to talk about his first Apple blockbuster, the iMac. The machine could not have been a more radical departure from the ubiquitous beige-box PC: a desktop computer in bright candy colors with a see-through shell showing its inner machinery. Bursting onto the scene with all the subtlety of a streaker, the iMac became the top-selling computer in the United States.

“With technology, the function is much more abstract to users,” Ive, then 32, told us. “So the product’s meaning is almost entirely defined by the designer.” Even then, it was clear that Apple’s head of design knew what he was doing. Ive defined his overarching design principles as “simplicity, accessibility, honesty, and enjoyment.”

Today, Apple represents the most successful and faithful marriage of business and design, as $32 billion in sales last year attest. And Ive — with an assist, of course, from CEO Steve Jobs — has been the company’s lodestar in its journey to global trendsetter. Apple is notoriously secretive about its design process (even most Apple employees are barred from the company’s design lab); given the uncertainty around Jobs’s health, it’s not surprising that Ive was not made available for an interview. But no one is in a better position to explain Ive’s impact on Apple and the business community than Robert Brunner, who, as Apple’s previous design chief, hired Ive at the company and recommended him as his successor.

“He likes to make perfect stuff,” says Brunner, offering the first of three keys to Ive’s success. That design perfection — the first touch-screen smartphone, the dominant MP3 player, the first titanium laptop — has become the benchmark by which companies in all industries judge themselves. “I’ve even had a plumbing company say, ‘We want our showerhead to be our version of the iPod,’ ” says Brunner, now a partner at the design firm Ammunition. “Ive has this design ability combined with a craftsmanlike mentality.”

The second key is Ive’s understanding of the interplay between design and manufacturing. Even when Ive was just out of school, before he joined Apple, Brunner recalls, “he showed us his work, and I was amazed. He had taken a phone and come up with a radical design, but it was so refined it could have been manufactured right then.” At Apple, Ive has taken those insights one step further. Consider the new MacBook, which is carved from a single piece of aluminum and demands aeronautics-caliber precision. “[Apple] had to reinvent its factories to make it,” Brunner explains. “It’s mind-boggling.” While most companies create designs that can be manufactured with existing equipment and processes, Ive and his team meet the problem halfway, often overhauling manufacturing to get “perfect” products built on a mass scale.

Finally, Ive has had support from the top — something designers at many firms struggle for. “You need a CEO who gets it,” Brunner says. “Something like the iPod is a melding of design and user experience and marketing and pop culture, and you don’t achieve that without coordination throughout the company.”

After studying design at Newcastle Polytechnic in his native U.K., Ive cofounded an indie firm called Tangerine Design, where he applied himself to hair combs, power tools, and toilets. He eventually signed on as a design lead in Apple’s creative studio. When the young Brit succeeded Brunner in 1996, he was just 29.

It was a heady job at a time of crisis. Apple was on the verge of collapse. When Jobs returned the following year to rescue the company he had cofounded, he vowed on his second day that industrial design would be essential to survival. As Jobs soon discovered, Ive shared that vision — and had the skills to execute it. The iMac was a sign of things to come.

“We feel that we’re just getting going,” Ive told us a decade ago. He couldn’t have been more right. — by Chuck Salter


Ten Creativity Paradox

December 16, 2009

One “Creative people have a great deal of physical energy, but they’re also often quiet and at rest.”This is quite true. Mostly creative people always thinks positively, outside the box, and cheerful at the same time. That is what distinguishes the one who is creative and who isn’t. Creative person shines a powerful energy from their selves. They also have a strong physical energy because they always think how to deal with everything in life in a different perspective and make it as creative as they can. But, we do always have to remember that the key to being creative is know when to start and when to stop at the right time, this gives your brain a pattern on when to start working and when to rest. If we imagine a student that force himself to study hard the night before the test up until late and at the end he gets tired at the big day and lost his stamina during the test.  But what if he study constantly and know when to stop studying in order to gain his brain and stamina? His braiun will be able to know what its like to be under pressure and when to relax and gain the strength it needs to be under the pressure. So yes, timing is important and crucial.

Two “Creative people tend to be smart yet naive at the same time.”One way of expressing this dialectic is the opposite poles of wisdom and childishness. Think Mozart, is that ignorance and naive that often comes with creativity. Intuitively creative people know that they have a purpose, a destiny or they realize that they can choose or create one to drive them to reach greater heights of skill, ability, or talent. And they can be a little naive sometimes. They need smart people that they trust and are close to them for constant reminder.

Three Creative people combine playfulness and discipline, or responsibility and irresponsibility.”There is no question that a playfully light attitude is typical of creative individuals. But this playfulness doesn’t go very far without its antithesis, a quality of doggedness, endurance, perseverance. Creative people knows when to put a playful and irresposibility side to something scientific and serious. For example: Steve Job purposes to make a high-technology and fun features seriously. And VOILA! He made iPhone, iPod, etc.

Four “Creative people alternate between imagination and fantasy, and a rooted sense of reality.” Creative people always have a great imagination, which sometimes we as ordinary people do not ever think that the existence of such an idea. They have a wild imagination or out of the box. But they don’t make all of them into realization. Only the dream that has possibility in reality is the one that they will make it. The difference between creative people and losers are that creative people know how to implement dreams into reality, how to sleep, dreams, wakes up and work while losers prefer to sleep and keeps on dreaming.  This paradox shows that it’s perfectly normal to dream big.

Five “Creative people trend to be both extroverted and introverted.”Creative people are introverted person when they are in a process of thinking of ideas, decide where this goes toward the idea. Then they will be extroverted people when they are ready to share their brilliant ideas.

Six “Creative people are humble and proud at the same time.”When they feel that they give an idea accepted and applied properly. They received many compliments from people around here is they feel humble and proud at the same time.

Seven “Creative people, to an extent, escape rigid gender role stereotyping.”Creative people will not feel awkward with gender differences, role, or stereotyping. As long as it does not interfere with the creativity of their ideas, and does not interfere with their emotions, they will not feel stiff.

Eight Creative people are both rebellious and conservative.” Creative people sometimes need to be out of  the line to know how it feels to be beyond the line. And they will have more perspectives. Be rebellious for once, learn from the mistakes and implement it the next time they’re facing the same problem.

Nine “Most creative people are very passionate about their work, yet they can be extremely objective about it as well.”Creative people are always enthusiastic in every task. They will feel very happy and enjoying the work they are doing if they were happy with what they do. But they will be very objective in their work when they found that the work is not fun for them anymore.

Ten “Creative people’s openness and sensitivity often exposes them to suffering and pain, yet also to a great deal of enjoyment.”Because of excessive exposure to those creative, they tend to be viewed by the public is more arrogant and noisy than ordinary people. They are more likely to absorb the negative words mentioned by the public than others, causing hurt more deeply than other people around. This also applies vice versa in terms of fun, they tend to enjoy things a little exciting, whatever they think and feel more clearly etched in their brain, which causes overly sensitive nature.


October 21, 2009


Founded in 1991, IDEO* is an innovation and design
firm that uses a human-centered, design-based approach
to help organizations in the business, government,
education, and social sectors innovate and
grow in three ways:
Identify new ways to serve and support people by
uncovering their latent needs, behaviors, and desires.
Visualize new directions for companies and brands and
design the offerings – products, services, spaces, media,
and software – that bring innovation strategy to life.
Enable organizations to change their cultures and build the
capabilities required to sustain innovation.
*Pronounced “eye-dee-oh”

Ranked #10 on Fast Company’s list of the Top 25 Most
Innovative Companies (2009)
Ranked as one of the most innovative companies in the world
by Boston Consulting Group (2005 – 2007, Business Week)
Ranked #15 on Fortune’s list of 100 most-favored employers by
MBA students (2009, compiled by research firm Universum)
Awarded the Smithsonian Cooper-Hewitt National Design
Museum’s National Design Award for Product Design (2001)
Winner of more IDEA awards than any other design firm
20 Red Dot awards; 19 iF Hanover awards
Featured in a 1999 episode of ABC’s Nightline, which followed
an IDEO team as they redesigned the shopping cart in four days.

David Kelley, cofounder and chairman. Chaired professor
at Stanford University and founder of Stanford’s Institute of
Design (the “”); recipient of the National Design Award;
member of the National Academy of Engineers.
Tim Brown, CEO and president. Formerly director of IDEO
Europe; contributor to the Harvard Business Review,
The McKinsey Quarterly, and the World Economic Forum;
author of Change By Design (2009, Harper Business).
Bill Moggridge, cofounder. Pioneer in the application of human
factors in the design discipline; author of Designing Interactions
(MIT Press, 2006) and winner of the Smithsonian Cooper-
Hewitt National Design Museum Lifetime Achievement Award.

The Most Innovative Thing.

October 21, 2009

ASUS Predator

Evolution of the Computer:

  • The first counting device was the abacus, originally from Asia. It worked on a place-value notion meaning that the place of a bead or rock on the apparatus determined how much it was worth.
  • 1600s: John Napier discovers logarithms. Robert Bissaker invents the slide rule which will remain in popular use until 19??.
  • 1642: Blaise Pascal, a French mathematician and philosopher, invents the first mechanical digital calculator using gears, called the Pascaline. Although this machine could perform addition and subtraction on whole numbers, it was too expensive and only Pascal himself could repair it.
  • 1804: Joseph Marie Jacquard used punch cards to automate a weaving loom.
  • 1812: Charles P. Babbage, the “father of the computer”, discovered that many long calculations involved many similar, repeated operations. Therefore, he designed a machine, the difference engine which would be steam-powered, fully automatic and commanded by a fixed instruction program. In 1833, Babbage quit working on this machine to concentrate on the analytical engine.
  • 1840s: Augusta Ada. “The first programmer” suggested that a binary system should be used for storage rather than a decimal system.
  • 1850s: George Boole developed Boolean logic which would later be used in the design of computer circuitry.
  • 1890: Dr. Herman Hollerith introduced the first electromechanical, punched-card data-processing machine which was used to compile information for the 1890 U.S. census. Hollerith’s tabulators became so successful that he started his own business to market it. His company would eventually become International Business Machines (IBM).
  • 1906: The vacuum tube is invented by American physicist Lee De Forest.
  • 1939: Dr. John V. Atanasoff and his assistant Clifford Berry build the first electronic digital computer. Their machine, the Atanasoff-Berry-Computer (ABC) provided the foundation for the advances in electronic digital computers.
  • 1941, Konrad Zuse (recently deceased in January of 1996), from Germany, introduced the first programmable computer designed to solve complex engineering equations. This machine, called the Z3, was also the first to work on the binary system instead of the decimal system.
  • 1943: British mathematician Alan Turing developed a hypothetical device, the Turing machine which would be designed to perform logical operation and could read and write. It would presage programmable computers. He also used vacuum technology to build British Colossus, a machine used to counteract the German code scrambling device, Enigma.
  • 1944: Howard Aiken, in collaboration with engineers from IBM, constructed a large automatic digital sequence-controlled computer called the Harvard Mark I. This computer could handle all four arithmetic operations, and had special built-in programs for logarithms and trigonometric functions.
  • 1945: Dr. John von Neumann presented a paper outlining the stored-program concept.
  • 1947: The giant ENIAC (Electrical Numerical Integrator and Calculator) machine was developed by John W. Mauchly and J. Presper Eckert, Jr. at the University of Pennsylvania. It used 18, 000 vacuums, punch-card input, weighed thirty tons and occupied a thirty-by-fifty-foot space. It wasn’t programmable but was productive from 1946 to 1955 and was used to compute artillery firing tables. That same year, the transistor was invented by William Shockley, John Bardeen and Walter Brattain of Bell Labs. It would rid computers of vacuum tubes and radios.
  • 1949: Maurice V. Wilkes built the EDSAC (Electronic Delay Storage Automatic Computer), the first stored-program computer. EDVAC (Electronic Discrete Variable Automatic Computer), the second stored-program computer was built by Mauchly, Eckert, and von Neumann. An Wang developed magnetic-core memory which Jay Forrester would reorganize to be more efficient.
  • 1950: Turing built the ACE, considered by some to be the first programmable digital computer.
The First Generation (1951-1959)

    First Generation Computer

  • 1951: Mauchly and Eckert built the UNIVAC I, the first computer designed and sold commercially, specifically for business data-processing applications.
  • 1950s: Dr. Grace Murray Hopper developed the UNIVAC I compiler.
  • 1957: The programming language FORTRAN (FORmula TRANslator) was designed by John Backus, an IBM engineer.
  • 1959: Jack St. Clair Kilby and Robert Noyce of Texas Instruments manufactured the first integrated circuit, or chip, which is a collection of tiny little transistors.
The Second Generation (1959-1965)

    Second Generation Computer

  • 1960s: Gene Amdahl designed the IBM System/360 series of mainframe (G) computers, the first general-purpose digital computers to use integrated circuits.
  • 1961: Dr. Hopper was instrumental in developing the COBOL (Common Business Oriented Language) programming language.
  • 1963: Ken Olsen, founder of DEC, produced the PDP-I, the first minicomputer (G).
  • 1965: BASIC (Beginners All-purpose Symbolic Instruction Code) programming language developed by Dr. Thomas Kurtz and Dr. John Kemeny.
The Third Generation (1965-1971)

    Third Generation Computer

  • 1969: The Internet is started. (See History of the Internet)
  • 1970: Dr. Ted Hoff developed the famous Intel 4004 microprocessor (G) chip.
  • 1971: Intel released the first microprocessor, a specialized integrated circuit which was ale to process four bits of data at a time. It also included its own arithmetic logic unit. PASCAL, a structured programming language, was developed by Niklaus Wirth.
The Fourth Generation (1971-Present)

    Fourth Generation Computer

  • 1975: Ed Roberts, the “father of the microcomputer” designed the first microcomputer, the Altair 8800, which was produced by Micro Instrumentation and Telemetry Systems (MITS). The same year, two young hackers, William Gates and Paul Allen approached MITS and promised to deliver a BASIC compiler. So they did and from the sale, Microsoft was born.
  • 1976: Cray developed the Cray-I supercomputer (G). Apple Computer, Inc was founded by Steven Jobs and Stephen Wozniak.
  • 1977: Jobs and Wozniak designed and built the first Apple II microcomputer.
  • 1980: IBM offers Bill Gates the opportunity to develop the operating system for its new IBM personal computer. Microsoft has achieved tremendous growth and success today due to the development of MS-DOS. Apple III was also released.
  • 1981: The IBM PC was introduced with a 16-bit microprocessor.
  • 1982: Time magazine chooses the computer instead of a person for its “Machine of the Year.”
  • 1984: Apple introduced the Macintosh computer, which incorporated a unique graphical interface, making it easy to use. The same year, IBM released the 286-AT.
  • 1986: Compaq released the DeskPro 386 computer, the first to use the 80036 microprocessor.
  • 1987: IBM announced the OS/2 operating-system technology.
  • 1988: A nondestructive worm was introduced into the Internet network bringing thousands of computers to a halt.
  • 1989: The Intel 486 became the world’s first 1,000,000 transistor microprocessor.
  • 1993: The Energy Star program, endorsed by the Environmental Protection Agency (EPA), encouraged manufacturers to build computer equipment that met power consumpton guidelines. When guidelines are met, equipment displays the Energy Star logo. The same year, Several companies introduced computer systems using the Pentium microprocessor from Intel that contains 3.1 million transistors and is able to perform 112 million instructions per second (MIPS).

Satria Rezky Pratama

Brown Tiger

Brown Tiger

I am Brown Tiger, who will not bargain about my love affair, or suck up to my boss, so my words carry a lot of weight.

My attitude is at ease any where I am, and this creates feeling of security to others.

I am not a shy person, and can clearly state my own opinion to anyone, this powerful conversational skill tends to be attractive to others.

I also listen to the other person carefully, and can adapt flexibly to situations, by correctly grasping their points.

I dislike getting in unnecessary conflict, but I possess a strength to not withdraw when the need arise.

If I get too confident over my ability, people may think I am pretentious.

I may look as though as I contemptuous to others.

I am quick thinker; I can make quick decisions, and I’m a person of action.

When the time comes for the need to stand up and act, I will.

I have a face of a theorist.

The way I can talk logically persuades other people.

Although I am not a smooth operator, I can not act negligently; I am a very responsible person.

Although I am a late starter, with experience, I will be able to acquire further insight and self-criticism.

Personal Information

October 17, 2009

This personal information is made for good use so that the lecturers and tutors can easily locate me as the owner of this blog.

Name : Satria Rezky Pratama

NIM : 19007093

Hello world!

October 17, 2009

Welcome to This is my first blog entitled to creativity and innovation assignment. The name of this blog was taken from an ordinary meat filled dumpling that I used to eat with milk when I was still studying in high school. Both sweet and salty taste joined up and became a rather freak taste I would say, but it does delicious sometimes, haha. Well, Bon Appétit 😀