October 21, 2009


Founded in 1991, IDEO* is an innovation and design
firm that uses a human-centered, design-based approach
to help organizations in the business, government,
education, and social sectors innovate and
grow in three ways:
Identify new ways to serve and support people by
uncovering their latent needs, behaviors, and desires.
Visualize new directions for companies and brands and
design the offerings – products, services, spaces, media,
and software – that bring innovation strategy to life.
Enable organizations to change their cultures and build the
capabilities required to sustain innovation.
*Pronounced “eye-dee-oh”

Ranked #10 on Fast Company’s list of the Top 25 Most
Innovative Companies (2009)
Ranked as one of the most innovative companies in the world
by Boston Consulting Group (2005 – 2007, Business Week)
Ranked #15 on Fortune’s list of 100 most-favored employers by
MBA students (2009, compiled by research firm Universum)
Awarded the Smithsonian Cooper-Hewitt National Design
Museum’s National Design Award for Product Design (2001)
Winner of more IDEA awards than any other design firm
20 Red Dot awards; 19 iF Hanover awards
Featured in a 1999 episode of ABC’s Nightline, which followed
an IDEO team as they redesigned the shopping cart in four days.

David Kelley, cofounder and chairman. Chaired professor
at Stanford University and founder of Stanford’s Institute of
Design (the “”); recipient of the National Design Award;
member of the National Academy of Engineers.
Tim Brown, CEO and president. Formerly director of IDEO
Europe; contributor to the Harvard Business Review,
The McKinsey Quarterly, and the World Economic Forum;
author of Change By Design (2009, Harper Business).
Bill Moggridge, cofounder. Pioneer in the application of human
factors in the design discipline; author of Designing Interactions
(MIT Press, 2006) and winner of the Smithsonian Cooper-
Hewitt National Design Museum Lifetime Achievement Award.


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